Sophie Amono, sTUFFs, Glasgow

Sophie brings with her over ten years of sTUFFs from working in the creative industries; with six of those ten years focused on the lifestyle industries. Having worked closely with some of the biggest brands in contemporary fashion communications including Dazed Digital, The Times & London Fashion Week she currently runs a social media design agency while running CreativeMornings Glasgow and acting as an Industry Associate at the Cultural Enterprise Office.

Fee Sheal, Ladies, Wine & Design, Edinburgh

By day, Fee Sheal is a Digital and Motion Graphic Designer. By night, she is the Edinburgh Chapter Leader of the global organisation founded by Jessica Walsh, Ladies Wine & Design. Fee has spoken at Birmingham Design Festival , GAB, Talking Heads and Peacha Kucha events across Scotland. Her experience in building the Ladies Wine Design (LWD) Edinburgh community developed her passion for seeing women represented at every level in the creative industries. Fee’s work with LWD Edinburgh and wider events aim to make sure that happens.

Deborah Dawton, Design Business Association, London

As Chief Executive of the UK Design Business Association, Deborah works on behalf of the design industry to champion the tangible and measurable impact of design in business and the public sector, nationally and internationally. Established in 1986 by the design industry for the design industry, the DBA has tripled in turnover and members during her tenure, making it one of Europe’s largest design representative organisations. Her passion for design as a strategic tool that boardrooms must recognise, and her experience of the UK’s diverse and competitive design sector, enable her to lead the DBA as it works tirelessly to build universal confidence in design investment and support the design industry to deliver on this promise. The world-renown DBA Design Effectiveness Awards are just one example of how the DBA goes about gathering the evidence it needs to make the case for design in society. Deborah sits on the board of a number of industry and government bodies influencing policy and the profile of the sector. She headlines and chairs international conferences and events regularly. She writes things down less frequently preferring to draw a picture, a skill she fine-tuned while studying industrial design at university. She lives with her husband in London and has in the last few years developed a passion for gardening with a particular focus on anything edible, satisfying another passion, cooking.

Stuart Gilmour, Stand Design, Glasgow

Director and Brand Strategist at Stand for over a decade, Stuart is a well-known and well-respected part of Scotland’s creative community. He has worked with some of Scotland’s most high profile brands including Skyscanner, Tennent’s Lager and Barr’s. His wide experience of delivering value through design is evidenced across a portfolio of  multi-award-winning brand and experiential design projects for prestigious brands like Glasgow Prestwick Airport and the Glasgow Subway, as well as packaging briefs for Morrison Bowmore, Glenfiddich, Lactalis McClelland (Seriously Strong cheese brand), Macb Water as well as a raft of Scotland’s SMEs ranging from small craft beer specialist Skye Brewery to Barra Oysters, Reel and Cleaver (Fishcakes), and Glasgow Distillery. The trust implicit across all of his client relationships is rooted in Stuart’s commitment and passion for achieving design excellence. Ensuring that critical decision-making for our non-design-orientated clients is never subjective, is almost always central to the success of our work. Clients regularly tell us that they value Stuart’s ability to genuinely listen to the problems they are tasked with solving through design communication. With his straight talking, lack of jargon approach, Stuart believes that design is for everyone, and that everyone has the ability to inform and influence the design process. His willingness and ability to collaborate with multifunctional teams has seen Stuart invited to be a member of the Glasgow City Design Advisory Team following the Glasgow Subway project. As alumni of the Glasgow School of Art and an active member of the design community in Scotland and beyond, Stuart is regularly asked to speak, judge and attend, events across the country.

Maggie Croft, Stand Design, Glasgow

Working with Scottish SMEs over the past twenty years, Maggie’s holistic approach to communication planning is rooted in audience understanding – embracing every opportunity to connect through design excellence. Over the past ten years, Maggie has worked closely with many of Scotland’s high profile public sector organisations: The Scottish Parliament, Historic Environment Scotland, Scottish Natural Heritage, Zero Waste Scotland, Police Scotland and NHS Health Scotland, immersing herself in the area of behaviour change, and becoming passionate about the value that good design communication delivers in response to the complex issues that exist in our communities today. As Managing Director of Stand for over a decade, she has led the business to achieving the accolade of Scotland’s Design Consultancy of the Year three times and a well-earned reputation for creating award-winning and effective cross-channel communication plans for public, private and third sector organisations including iconic educational institutions: the Glasgow School of Art, the Royal Conservatoire of Scotland and the Universities of Edinburgh, Aberdeen and the West of Scotland.

Jonathan Sands, elmwood, Leeds

Jonathan has the rather unique title of ‘Vexillifer’ at Elmwood the international brand design consultancy he has built since leading a management buyout thirty years ago. From its five studios located in NYC, London, Leeds, Singapore and Melbourne, Elmwood are currently working for many of the worlds most loved brands in places as far apart as Panama to The Phillipines and Latvia to Lagos in Nigeria as well as its core markets of the US, Europe and AsiaPac. Over the same period Elmwood have won more than 70 DBA Design Effectiveness Awards which is almost double that of any other agency, topping the League Table for the last ten years straight. Amongst other Industry bodies, Jonathan served as a Council Member of the Design Council for ten years. He is a past Council Member of the RSA and a former Chairman of the DBA. Jonathan was awarded an Honorary Doctor of Science by Huddersfield University in 2002 for his contribution to the design industry, and in 2011 was awarded an OBE in HRH The Queen’s New Year Honours list for his services to the creative industries. Jonathan has various Non Executive Roles outside the design industry including being a Trustee of the Royal Armouries where he Chairs their commercial arm ‘RATE’. He Chairs the board of VET AI an online veterinary  business which diagnoses pet illnesses through artificial intelligence on a downloadable APP. Outside work, Jonathan is a proud father of three, a long-suffering Derby County supporter and an alpaca farmer.

Chris Aukett, The Big Picture, London

As Business Development Director at design insight agency The Big Picture, Chris has helped some of the world’s most iconic brands develop effective design, innovation and packaging strategies over the last decade. A background in product design has always fuelled Chris’ curiosity to explore people’s often intangible and unspoken relationships with design: from whisky drinkers in Paris to sports fans in Tokyo, Chris has a wealth of stories to tell where insight and consultancy has helped magnify the impact and value great design can have. He has a real passion for sustainability and is working with a number of influential brands to create consumer-focused solutions that consider the total impact of design. Chris’ efforts in this field were recently recognised as he became the only qualitative researcher to receive Unilever’s global CMI Partner Excellence Award in 2019.

Robin Bonn, Co:definery, London

Robin Bonn helps agencies get beyond dated ‘best practice’ and adopt a more modern approach to growth. As the founder of Co:definery, a specialist management consultancy for agency leaders, he works in short sprints to improve standout, conversion and profit. Robin is also a columnist on agency / client dynamics for Marketing Week, a mentor for SheSays and former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.

Jens de Visser – Simone Lips, The People of Tomorrow, 's-Hertogenbosch

Jens and Simone both studied Food Innovation at the HAS University of Applied Sciences in the Netherlands. Jens specialized in creative food concept design, Simone in food packaging design. Both gained international experience during internships: Simone in Ecuador and Jens in South Africa, during which time they both developed a keen interest in sustainability and the impact of developments in food and packaging. In the year of their graduation Jens and Simone joined forces and founded People of Tomorrow, an agency devoted to developing creative concepts and offering consulting services in sustainable food and packaging design. It was important to them to place sustainability at the core of their product activities and to raise awareness and a sense of responsibility across the whole process chain. 

“We consider sustainability to be a responsibility, a responsibility towards the planet, all its inhabitants and future generations to come.”  

During 2019 they have helped to green-up various companies, for instance with projects at the Greyston Bakery, Willycroft Plant Based Cheese and BeefyGreen. They have also held some inspiring sessions and workshops addressing the importance and urgency of sustainability within different organizations. Despite the seriousness of their mission, Jens and Simone imbue all their activities and projects with fun and they take every opportunity to help other companies achieve their goals in sustainability. Let’s start the Sustainable Design Revolution for a better tomorrow!

Peter Daams, Stora Enso, Amsterdam

Peter Daams is a Key Account Director at Stora Enso, where he is responsible for one of the biggest accounts within the Food Service Board segment. Over the years he has worked in different (management/sales) positions at Stora Enso and Siegwerk, mainly covering the packaging market. Before his tenure at Stora Enso, Peter has worked at Happy Marketing handling licenses such as Walt Disney, Pokemon, and many others. Over the years Peter has also supported the marketing team within Stora Enso, leading and supporting several projects such as the Ensocoat bus (a promotional tour through Europe) and two Nordic Skiing World Championship sponsored by Stora Enso. In his private life, Peter is a very creative person who enjoys making videos, animations as well as practicing and watching sports.

James Godden, Sleever International, UK

James graduated in Chemistry & French at Manchester University in 1992.  However, he soon swapped his white coat for a cheap suit and a company car and has been in commercial roles ever since.  He has worked in a number of organisations across polymers, speciality papers, technical films, and labels.  He joined Sleever at the start 2018 where he leads a sales team covering the UK, Ireland and Scandinavia.

Margaret Nolan, Denomination, Sydney

Denomination’s co-founder and creative director Margaret Nolan has 30+ years of design experience. Working primarily in drinks packaging, Margaret has designed brands for major global drinks companies including Guinness, Vinos Sogrape, Cordonieu, Vin & Sprit, CUB, Symington Family Estates, Taylors Wakefield Wines, Yalumba and Treasury Wine Estates. She has also designed drinks packaging for boutique beer, cider, spirits and wine businesses across the globe. Margaret has won well over 100+ design awards with career highlights including DBA Design Effectiveness Gold, D&AD Pencil, Mobius Best of Show, New York Art Directors Club Gold, Clio Gold, Drinks International Supreme Champion, Luxury Packaging Awards Best in Show, Harper’s Wine & Spirits Champion, FABAwards Gold, The Dieline First Place. She has been published in The Best of British Packaging, British D&AD Annuals, Communication Arts Design Annuals and Graphis Annuals amongst others. Despite a busy role overseeing Denomination’s three creative teams in Sydney, London and San Francisco, Margaret stays true to her first love, and is still a hands-on designer as well as being the creative lead for Denomination.

Julia König, KURZ, Germany

As a specialist for packaging enhancement, Julia is fascinated by the tangible experience of a product and this inspires her day by day. The exciting combination of her profession as designer and her broad knowledge of trends is the source of the deep insight required to deliver the important detail that makes packaging effective.

Olivier Rollus, Ittention, Mons

Chief executive at Ittention, a startup specialised in visual impact, Olivier has a strong experience in marketing, strategy and sales due to his previous professional experiences over the last 7 years in several countries. He worked as a FMCG brand manager for different brands. On top of that, he also works as a professional photographer on the side to explore further his passion and enables him to develop his creative vision. He is interested in art and design. In his former jobs, Olivier was regularly confronted with difficulties between creative agencies and advertisers, two very different worlds that often have trouble understanding and communicating with each other.

In 2017, he had the opportunity to take the lead on the Ittention project, an initiative stemming from the research conducted at both University of Mons in Belgium and University of Rennes in France. The focus of Ittention is precisely to make it easier to analyse communication materials using objective and innovative metrics in order to validate them more quickly or to help redesign them in an appropriate way in order to improve their efficiency once on the market.

Chris Lumsden, GOOD, Glasgow

An agency lifer. Started over 20 years ago in Account Servicing – learning how to mediate between clients and creatives – working his way through the ranks. Eventually, Chris started his own brand consultancy in 2004 with creative partner Keith Forbes. Since then they have been helping clients with their brand challenges, with a particular focus on strategic positioning and development.



Giles Darwin, Denomination, London

Giles has over 15 years’ experience in leading UK agencies including Lewis Moberly, JDO and Elmwood. Before moving to the UK, Giles worked with drinks clients in South Africa including Distell, KWV and Morgenhof and has subsequently worked mainly with drinks clients ever since. He has significant experience working with clients including SABM, Carlsberg, Symington Family Estates, Pol Roger, Diageo, LVMH, Pernod Ricard, Stolichnaya and Bollinger. Projects have included managing global redesigns, NPD and innovation. Giles is Managing Director for Denomination’s London studio, responsible for the European business.