Kathryn Wilson, Visual & Design Lead Guinness & Baileys, Diageo

Kathryn is Design & Visual Identity Lead for Guinness, Baileys, Roe & Co and across the beer portfolio at Diageo. In her role she oversees design for the brands. A graduate of Central Saint Martins, she worked agency side in both London and Dublin for 15 years before taking up her current role. She’s an ICAD Past President and served on both the Management and Executive Boards of the organisation. Previously she has been a design judge for The One Club, ICAD and IDI, served on the 100 Archive Past panel and been an ICAD Upstarts mentor. She has contributed articles about design for Grafik, the 100 Archive and spoken at various design events, her work has been published internationally in design books and online blogs. – LinkedIn

Leigh Chandler, Partner & Executive Creative Director, Vault49, US

Originally from the UK, Leigh has 20 years’ industry experience working at branding and design agencies across Europe and North America. Joining Vault49 in 2014, and subsequently becoming a Partner, Leigh has been instrumental in the continued growth of business from a small NYC-based team to two global studios, and her projects have been recognized at the likes of D&AD, Clio, DBA Design Effectiveness and Pentawards. 

Combining a strategic mindset with creative flair, Leigh thrives on unpicking complex client briefs and business challenges, distilling them into a powerful brand idea, and then delivering a super expressive, disruptive creative solution. Working across everything from holistic brand identities, brand worlds and packaging to retail outputs, events and brand activations, Leigh counts Guinness, Baileys and Pepsico amongst her current global clients. 


Mary Doherty, President, Institute of Designers, Ireland

Donegal-born Mary Doherty is Managing Director of Red Dog, which she founded in 1993, nurturing the company and maintaining its position as one of Ireland’s leading and respected creative agencies. Her vision and steadfast demand for excellent design has helped drive the creative team forward to becoming an internationally recognised, award-winning creative agency.

Mary has a significant level of expertise in helping brands that are now ready to move on, re-invent themselves or have found that they have simply ‘outgrown’ their current visual and verbal brand identity. Mary has never worked anywhere else as Red Dog was established the morning after she graduated from college and she still lives to their mantra of ‘We are good at what we do because good is never good enough’.  

Mary is on the board of The Institute of Designers in Ireland (IDI) and the Merrion Fertility Clinic, she also sits on a committee with NGO Concern Worldwide which raises funds to highlight the issues around ‘Women of Concern’. She is the newly appointed President of The Institute of Designers in Ireland.

Charlotte Barker, CEO, Institute of Irish Designers, IDI, Ireland

Charlotte Barker is the Chief Executive of the Institute of Designers in Ireland. With more than 20 years’ experience in the design sector, strategically leading brand communications work for consumer brands, public services and semi-state organisations, Charlotte has a deep knowledge of branding & design. She is a Diversity and Inclusion champion and won the 2017 Institute of Advertising Practitioners Ireland Doyenne Award for Women in Leadership. – LinkedIn

Orla McAvinue, Creative Director, True Story, Ireland

Orla is a creative director at True Story, working with some of Ireland’s best known brands. Orla’s design is based on truth as she always looks to create authentic design that goes right to the heart of the brand, and ultimately seeks to create brands that enrich people’s lives. An award-winning graduate of TU Dublin, her design career spans 20 years, during which she has worked across diverse sectors such as hospitality, tourism, banking and the arts, both in Ireland and in the UK.

Sarah Maguire, Founder & Creative Director, True Story, Ireland

Sarah is a partner and creative director with True Story. Her design journey started out as a graduate from National College of Art and Design Dublin, followed by 10 years in San Francisco, before returning to work in Dublin and co-founding True Story. She has worked with some of Ireland’s most loved brands in both corporate, retail and consumer, and has a particular passion for storytelling in the food and drink sector. She has won many awards for brand transformation and design effectiveness.

Boma Krijgsman, Talent, Diversity and Inclusion Manager, JDO, UK

A cultural champion, helping creative organisations elevate their profiles to attract talent, clients and acclaim. A self-proclaimed ‘hustle bunny’ with experience in tourism, fashion and design, Boma aims to not only respond to culture but to create it. She is currently the brand & comms and talent manager at design agency, JDO, where she brings her experience to the world of design. – LinkedIn

Sabine Keinborg , CEO, SHORTLINKS, France

Sabine started her professional career when she was eight years old, designing on a piece of cardboard, her first Lemonade concept. “The freshest thing in town” turned into a hit on the block, and years later led her to advertising and marketing services agencies in Paris (BBDO, BSB) – working mainly for yummy food brands. She then co-founded two independent creative strategy agencies (Conquista, Expertease), before joining Shortlinks/ Team Créatif Group in 2015 where she continues to develop design and narrative platforms for the 360° touch points.

Still a free-spirited child of the hippie 70’s American culture, she cultivates freedom in creation, open-mindedness in relations, beauty and truth in communication. “(Re)Humanize” brands is her motto, sustainability is her dream – for agencies and brands – who dare, who care, and who do it fair. A vision which infuses her current role as head of CSR, gaining B-corp certification for Team Créatif Group France in 2021. – LinkedIn



Kheireddine Sidhoum, Global Co-CEO, Dragon Rouge Paris

Street artist, Scientist and passionate about music, Kheireddine started his design career more than 20 years ago at IG Design and spent 11 years at the Brand Union in Paris and New York. He returned to the Paris office as Executive Creative Director where he managed the creation of a huge range of national and international projects across consumer, corporate and retail branding. In 2012, he founded his award-winning design agency, Button Button. He was part of the Cannes Lions Design Jury in 2019.

Kheireddine joined Dragon Rouge in December 2013 as global chief creative officer and was appointed global Co-CEO of Dragon Rouge in 2022. Multiculturalism and an open mind are his watchwords. – LinkedIn

Nadine Hartmann, Managing Partner, echd, Germany

In 2004 Nadine joined the agency Knut Hartmann Design, her father Knut founded in the mid 70ties in Frankfurt as one of the first packaging design agencies in Germany. During the following years Knut handed over more and more responsibility and at last the management of the company to his daughter. Today, Nadine leads the renamed agency echd together with Max and Lisa Wenzel. – LinkedIn

Jennifer Tsai, President & Design Director, Proad Identity, Taiwan

Jennifer Tsai is a renowned Chinese designer – the President and Design director of Proad Design, her design agency established more than 30 years ago. She has won many the international graphic design awards, such as if, Red Dot, and Pentawards. Jenny is closely connected with Red Dot for more than 20 years – from winner to judge to award presenter. She was awarded the first The Pride of Taiwan in 2011 and was selected by the Global Views Magazine to count among The Pride of Taiwan 100 in 2016.

Viktor Konovalov, Creative Director, Dragon Rouge Warsaw

Viktor started his 20+ years career in creative management and designing experience in Kyiv, Ukraine, where he founded Superheroes agency (formerly known as Live Agency (brand sold to Microsoft)). There, he has been working with clients like Samsung, Nokia, Fintech. 10 years ago, he moved to Warsaw where he created many award winning identities, (the last one being Transform Awards for Nest Bank – won in March 2023). His main focus and expertise is Creating a Holistic Digital branding experience. 

Viktor is an advocate of practical implementation of innovative technology, pushing/educating clients and internal creative teams, and updating (practically 24/7…) with current technology bottlenecks and potential new solutions. – LinkedIn

Matthias Lechner, Founder / CEO, NFBrands.X

Matthias loves to inspire other people. His interest in the new and unusual drives him. He has been involved with computers since 1988. In 1992 he founded a baseball club, in Austria. In 1994 he wore a VR headset for the first time in Toronto before going online for the first time in 1995 in Columbus (Ohio). Since 1997 he has been active in the advertising industry as a graphic designer & marketeer, and since 2007 as an entrepreneur with his own communications and digital agencies. Creativity – in the sense of creating something new – is the source of everything for him. NFBrands.X – Austria’s first full-service Web3 and Metaverse agency – is the manifestation of all his previous experiences. In addition, as co-founder of NFSneakers.CX, he co-initiated one of the first phygital NFT projects. – LinkedIn

Thomas Polster, Key Account Manager, hubergroup, Germany

Thomas’ fascination for printing began at the age of 13 when he regularly visited his brother-in-law, who worked as a department manager at a local printer. Enthusiastic about the job of a printer he started a training as a printer. After several career steps from an industrial foreman, technical plant manager and sales representative he joined hubergroup in 2004 and has held the position as a Global Key Account Manager since 2018.

He takes care of international key accounts and branded companies such as Mayr-Melnhof-Packaging, SEDA Group or DS-Smith Packaging Group, but also brands such as Philip Morris International, HAVI/McDonald’s, Nestlé, Amazon or Hasbro.

He describes himself as an OHT, i.e. “Original Heidelberger Tiegel” – no longer modern, but still able to do the “special”. – LinkedIn

Stefano Pistoni, Senior Business Development Manager, UPM Raflatac, Italy

With more than 25 years of experience in the packaging industry, in his role, he sees himself as a privileged spectator of the packaging and design community. Stefano collaborates with global beverage brands and the most prestigious packaging design agencies. Over the years he has collaborated on several projects related to sustainability and circular economy, such as ”RafCycle”, and he is collaborating with “Circular Wine” platform in Italy, and IED Istituto Europeo del Design. – LinkedIn

Julia König, Senior Designer, Leonhard Kurz

THE CREATIVE ADULT IS A CHILD WHO SURVIVED. “For me, creativity means always being curious, experimenting, pushing boundaries and going new ways. In order to find completely new solutions in the end. That’s what makes working as a designer so exciting.” – LinkedIn

Eike König, Designer & Artist, Hort, Germany

Eike König is a world-renowned graphic designer and founder & creative director of the Berlin-based creative collective HORT, which he founded in 1994 after spending a year as Art Director at Logic Records. The HORT has always been what the name says: a kind of big and colourful playground. Hort is the German word for an after school care centre –  a place without limits, with absolute openness, great trust and all possibilities. An unconventional place to create – that allows everything and demands everything. What started out as work for the music industry has developed into a multi-disciplinary design studio that works internationally for clients large and small, such as Nike, Universal Music, The New York Times, Volkswagen, Stiftung Bauhaus Dessau, Mousonturm and IBM. Eike’s artistic work is celebrated for its conceptual, emotional, visual – sometimes playful, but always conscious – approach. Eike is also a Professor at the Hochschule für Gestaltung in Offenbach am Main. – Eike’s website