THURSDAY, 20 October 2022


7.30 pm to 10.30 pm

Welcome Dinner
Theresienplatz 1

Welcome to the city centre of Nuremberg. Let’s get together to socialise during a good dinner in a great place before we will head for a fully-packed day of information, experience and inspiration.


FRIDAY, 21 October 2022

8.30 am: Bus Departure from bus stop Weintraubengasse, Nuremberg, to LEONHARD KURZ, Fuerth




9.00 am to 9.30 am: Welcome & intro
Elke Andersch and Julia König

9.30 am to 12.30 pm: Workshops
Hot stamping, cold transfer, digital embellishment! Split up in groups we will visit 3 work stations to discover various decoration solutions KURZ offers. Let’s learn the differences, see the machines on the spot, interact with the specialists to not leave any question unanswered, and work hands-on.

12.30 pm to 1.30 m: Lunch break 
Time to reload the battery and digest the morning programme





1.30 pm to 2.30 pm: Speaker Jan Hippchen – Creative Director Brand Design, PUMA

Jan will talk about how he made his way to PUMA and into the role he holds today. You will hear about how PUMA Brand Design was born and how an idea has been turned into setting up an entire team dedicated to brand design. Jan will show some examples of how diverse the projects are he and his team are working on, and he will finish with a couple of case studies – from various areas of his work. You have remarks, ideas or questions? Let’s discuss with Jan.



2.30 pm: Bus Departure from LEONHARD KURZ, Fuerth, to Faber Castell, Stein



3 pm to 5.30 pm: Henning Horn – previously Head of Corporate Design at Faber Castell – will be our host

Take a look behind the scenes of the wood-cased pencil production during a guided tour through the factory. You will be able to track the individual manufacturing steps and accompany the lead and coloured pencils on their journey through the raw pencil production, stamping, dip coating and sharpening. For a sneak preview look HERE.

A rainbow ceiling made of 32,400 single pencils is the entrance to the new flagship store where you can find the complete product pallet to find the most professional and designy tools for your writing, drawing and creativ designing .. dive into the world of Faber Castell! Perhaps you find something beautiful to take back home? Check the shop online: Discover the pen of the year Atztecs

Did you know? Faber-Castell AG is one of the world’s largest and oldest manufacturers of pens, pencils, other office and art supplies, as well as high-end writing instruments and luxury leather goods. Headquartered in Stein, Germany, it operates 14 factories and 20 sales units throughout the globe. The Faber-Castell Group employs a staff of approximately 8,000 and does business in more than 120 countries. They manufacture about 2 billion pencils in more than 120 different colors every year.


5.30 pm: Bus Departure from Faber Castell, Stein, back to the city centre of Nuremberg.