PUMA

 

“THERE IS ONLY ONE FOREVER, LET’S MAKE IT BETTER.”

 

We have invited Jan Hippchen, a German industrial designer having started his career in the world of beauty, who moved to Bavaria and joined Puma 14 years ago. He founded Puma brand design and leads the team today. 

Jan will talk about how he made his way to the sportswear brand Puma and into the role he holds  today. You will hear about how Puma brand design was born and how a first concept turned into a brand division as it exists today. Jan will show some examples of how diverse the projects are, he and his team are working on, and he will finish with a couple of case studies – from various areas of his work.

 

Did you know? About the life-long struggle between the two brands Adidas and Puma, once created by the German Dassler brothers?

Here are some interesting articles you can find online:
The story of the Adidas and Puma brothers
And the idea behind the original Puma logo?
Logo and history meaning