THE EPDA AWARD FUTURE PACKAGING
This years epda JUNIOR AWARD features the packaging material provided by epda Partners. Students of NABA, Nuoeva Accademia di Belle Arti in Milan, are working on the following design brief:
Develop an innovative packaging design concept including primary and secondary packaging for either the non-food, food or pharma market. Create your own/a new product! Focus on the development of the brand, its positioning and the brand experience when creating the structural and graphic design. Find inspiration about packaging material, inks and embellishment by exploring materials provided by the epda Industry Partner brands: Stora Enso (card board), SleeverInternational (sleeves), SiegwerkDruckfarben(special ink effects) and KURZ (finishing). Make sure your concept is based on as many of the provided material innovations as possible (at least two): card board, sleeve, special inks and finishing effects.
The jury comprises designers as well as experts from the packaging production industry:
Rob Vermeulen, senior design view, epda Board Member
Alessandra Villa, junior design view, NABA alumni
Silvia D’Alesio, design professor, NABA
Julia König, Packaging Designer, KURZ
August Salo, Packaging Designer, Stora Enso
Gudrun Doering, Global Brand Owner Collaboration, Siegwerk
Lucie Ray-Lalanne, Communication Director, Sleever International
Deadline for entries: 30 June 2021
Award Ceremony: 4 October 2021
