"The Value of Design"

The reality experienced by many designers is that design budgets are shrinking and deadlines are becoming much tighter. We have to talk to junior brand managers rather than to CEOs in boardrooms, our revenues are stagnating and a career as a designer is less attractive than it was in the past. What can be done about this? How can we communicate the value and importance of design? How can we defend our cost/value proposition? What do we need to do to convince clients that design can bring real value to their business and is a worthwhile investment?

 

We are looking forward to meeting designers from all over Europe to hear from our peers in the design business about their approach to these and other issues, to gain inspiration from their success stories and learn about effective design solutions, as well as obtain ideas and advice from experts about how to convey the value of our services to clients and to what extent research can help us to convince clients of our proposition that design is value adding. Enter the dialogue and join us in the discussion!

Event Partner

EPDA event GlasgowOlivier Rollus, Ittention

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How to increase the visual impact of your packaging? Ittention helps brands & designers to optimise visual attention by AI modelling. Join the conference to learn more! Get a first idea here.

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