epda TOGETHER AGAIN, Nice

"The Value of Design"

The reality experienced by many designers is that design budgets are shrinking and deadlines are becoming much tighter. We have to talk to junior brand managers rather than to CEOs in boardrooms, our revenues are stagnating and a career as a designer is less attractive than it was in the past. What can be done about this? How can we communicate the value and importance of design? How can we defend our cost/value proposition? What do we need to do to convince clients that design can bring real value to their business and is a worthwhile investment?