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"The Value of Design"
The reality experienced by many designers is that design budgets are shrinking and deadlines are becoming much tighter. We have to talk to junior brand managers rather than to CEOs in boardrooms, our revenues are stagnating and a career as a designer is less attractive than it was in the past. What can be done about this? How can we communicate the value and importance of design? How can we defend our cost/value proposition? What do we need to do to convince clients that design can bring real value to their business and is a worthwhile investment?
Speaker

Chris Lumsden, GOOD
Chris is a GOOD BRAND CONSULTANT. Come and listen to him sharing their agency’s journey with the value of design: He will talk about the decisions they made at certain stages in their evolution and how these have affected their client relationships. Learn more about Chris here.
Event Partner
Olivier Rollus, Ittention
What is new in market research?
How to increase the visual impact of your packaging? Ittention helps brands & designers to optimise visual attention by AI modelling. Join the conference to learn more! Get a first idea here.